Sperry Design was given the challenging task of branding (from the ground up) and creating print materials and various collateral pieces for a full medical product brand, Uresta.
Created by a local medical specialist to alleviate the symptoms of stress urinary incontinence in women, the product needed to be branded with finesse, given that the topic of SUI was still considered somewhat taboo. Sperry Design’s campaign included providing a logo, simple descriptor for the product “Bladder Support for Women” and the product tagline “For life’s unexpected moments”.
Our work included, product naming, brandmark and brand standards development, principal photography, North American and European marketing and communications, product packaging, trade show displays, brochures, instruction booklets, pamphlets for doctors and patients, advertorials, and a national television commercial.