Designing educational material for Nova Scotia Trucking Safety Association (NSTSA) was truly a rewarding experience. Directed to save lives and reduce the toll of workplace injuries, NSTSA coordinates and provides quality health and safety programs to its members through training, certification and partnerships with industry, clients and government. When they engaged us to develop and deliver its course for Load Securement, we jumped at the opportunity. Once we found our creative direction, we knew we had the right vehicle to deliver the course in an engaging and fun manner.
There is a right way to do things, and there is a wrong way to do things. The right way is honest, on the level, truthful, conscientious, sincere and FRANK. The wrong way is dishonest, unscrupulous, fraudulent, corrupt or SHIFTY.
Meet Frank. Frank is professional, morally correct and principled. When you secure a load the right way, you do it properly and safely because there is no room for error on the road. Public safety, driver safety and damage-free freight is what Frank wants.
Meet Shifty. Shifty takes shortcuts, is unethical, unprincipled, underhanded, and lazy. When you secure a load the wrong way, loads can shift and result in claims, incidents, accidents, downtime, loss of product, loss of customers, and potentially, loss of life.
Through the Adventures of Frank and Shifty, students learn about the importance of proper cargo securement. The modules, lessons and workbooks illustrate the proper and improper ways of securing cargo through the actions of Frank and Shifty, and the pitfalls of being lazy, and taking shortcuts as Shifty does. Students quickly understand that it never ends well for Shifty. Our key message - Don’t be Shifty with load securement!
We were honoured to be asked by International Chito-Ryu Karate Federation Canada to design their new website. This site represents all Canadian Chito-Ryu member dojos who are directly affiliated to Soke, and the International Chito-Ryu Karate-Do Federation.
CHITO-RYU KARATE-DO means
The thousand year old style of the empty handed way.
'CHI' means 'one thousand'.
'TO' refers to China’s Tang dynasty (618-907), which is where To-de (which later became known as Karate-do) is commonly thought have sprung from.
'RYU' is the Japanese word for style.CHITO-RYU KARATE-DO' means 'The thousand year old style of the empty handed way.
Sperry Design was honoured to be asked by Taneda Sensei to create the new brand design and look and feel for the 2019 Chito-Ryu International Soke Cup. Sensei Chris Taneda is a 7th Degree Black Belt with the title of Kyoshi and is the highest ranking person outside of Japan within the Original Style of Chito ryu. He is a member of Karate BC’s Technical Committee and part of Karate Canada’s Dan Grading panel. The 2019 Soke Cup will be hosted in Penticton BC, Canada.
The design intent is to communicate the main messages of the Soke Cup 2019 event. The figure symbolizes Chito Ryu Karate and is also a symbol of competition and sport at the Soke Cup. The Canadian Maple Leaf represents Canada as event will take place in British Columbia next summer. The Rising Sun symbolizes Japan and is also a symbol of tradition and good fortune. This applies to all Soke Cup competitors. The logo is supported by energenic, descriptive text, that simply delivers the name of the event in a disciplined and athletic manner. Embedded in the Maple Leaf graphic is a subtle Japanese wave pattern which is intended to comunicate power, energy and tradition.
The introduction of the traditional Japanese design element is to subtly communicate a repect for Japan, O Sensei Chitose and Soke Sensei. The subtle Japanese wave pattern is also intended to comunicate power, energy and tradition.
Just 35 minutes east of Edmonton lies a natural wonderland open all year long! Spread a blanket and gaze at a starry sky free from city lights or follow the footprints of a bison and learn how this magnificent animal was brought back from near extinction. In addition to being an important refuge for bison, elk and more than 250 bird species, Elk Island National Park is also an oasis of calm for day picnickers and overnight campers alike. Our team is just finishing the re-design of the Visitor Centre for Parks Canada. Stay tuned!
Sperry Design was recently engaged by Parks Canada to update the Visitor Information Centre (VIC) at the Halifax Citadel National Historic Site. Located in the heart of the city, the Halifax Citadel is one of the most prominent national historic sites in Canada. The VIC must be a “welcoming” place and a “doorway” to the services and programs offered at the Citadel, other nearby Halifax Defence Complexes, and other facilities and attractions.
Parks Canada envisioned a modern, high-quality and functional facility for staff and visitors. The VIC needed to be a comfortable and inviting setting designed for interaction, information, orientation and visitor flow through a fairly small space. The high-level redesign, along with Parks Canada’s quality of service, information, and guidance needed to allow visitors to explore and appreciate the Citadel at their own pace, based on their individual interests, and needs. We also ensured that the project met Parks Canada’s accessibility standards.
The redesign, provided by Sperry Design, for the VIC, offers an engaging and informative visitor experience, that helps provide a sense of place, and emotionally connect the visitor to the site.
We designed a new reception desk that was built by Atlantex Creative Works. Based on the semi-circular design of the canon positions on the top of Citadel Hill, the desk provides a sense welcome, and give Parks staff sufficient storage and easy working space. While the desk is clean and modern it fits perfectly within the historic space.
The new VIC graphics are consistent, modern, vibrant, informational, and immersive. They create a sense of place and anticipation for visitors. Wayfinding and map design is clean and consistent with the look and feel of the VIC.
New media and interactive displays designed by Sperry take centre stage and dramatically flank the new reception desk on both sides. Bilingual messages transition across many screens simultaneously. Rather than limit content to one screen, we deployed five, large format, 4K screens that essentially became one media canvas for us to deliver dynamic, flexible and updateable content. The screens deliver information on the various on-site tours and schedules as well as theatre showtimes in the adjacent theatre space. Promotional videos about Citadel Hill intermittently come to life on screen to break any monotony. All of the screens are driven by a single iPad, located behind the VIC reception desk.
Sperry Design undertook a new installation of exhibits at the Cheticamp Visitor Centre in Cape Breton Highlands National Park. This was a turnkey, design-build project. The new VIC has a balance of informative and interpretive panels along with interactive touchscreens, visual monitors and hands-on components. The interpretive objectives and approach of this project were to provide information to visitors, orient visitors upon arrival in Cape Breton Highlands National Park as they plan their visit, promote key experiences in Cape Breton Highlands National Park, and share the story of Cape Breton Highlands National Park.
The project began as an interpretive masterplan. We worked in collaboration with Parks Canada to develop a visitor experience that would welcome, orient, and inform visitors about the park, its story and key features. The concept had to be engaging and entertaining while encouraging visitors to get out and explore and experience the park for themselves.
The exhibit welcomes visitors to CBHNP and instantly creates a sense of place and an instant emotional connection with the visitor. This exhibit is family-friendly and fun. Again, it is a balance of informative interpretive panels along with interactive touch screens, visual monitors, and low-tech, hands-on learning components. A key feature wall includes graphic treatment of life-sized animals found in the park. Visitors can touch and feel the various furs of each animal as they stand toe-to-toe with them to see how they measure up. Several monitors run detailed slideshows on habitats, wildlife and hiking trails. While others feature key programming and schedules. The exhibit engages visitors and allows them to explore and plan their adventures in CBHNP. In designing static, interactive and digital acomponents, simplicity was the key and was achieved through the refinement of the interpretive objective to its purest form. Our goal was to develop stimulating and informative interpretive exhibits that stand up to both the natural elements and the rigours of use. At the same time, we were designing for audiences of all ages.
As a design sub-contractors for AtlantexCreativeGroup, Sperry Design undertook a new installation of exhibits at the Ingonish Visitor Centre in Cape Breton Highlands National Park. The interpretive objectives and approach of this project were to: Provide information to visitors; Orient visitors upon arrival in Cape Breton Highlands National Park as they plan their visit; Promote key experiences in Cape Breton Highlands National Park, and Share the story of Cape Breton Highlands National Park This exhibit was very family-friendly and fun. It was a balance of informative interpretive panels along with interactive touch screens and hands-on learning components. An example of this included a station where visitors could touch and feel the various cobblestones found on the Highland Park’s beaches. In terms of new media, we took an actual topographical map from the 1970’s, a former feature exhibit, and reinvented it as an interactive touchscreen map of the Park that allowed users to access the park’s beaches, campgrounds, trails and amenities. Broadly, the visitor experience and overall message, welcomed and oriented visitors and then provided an overview of the park’s wildlife, trails, beaches, communities, programs, camping, amenities, and gave them the opportunity to plan their own adventure and explore the park.
Recently, Sperry Design and Parks Canada collaborated on a series of exterior interpretive panels for the Cape Breton Highlands National Park in Ingonish. Sperry Design developed and designed the panels, keeping in mind the two separate sites they were to be placed. The mountain panels overlooked the highlands and detailed the unique geology, landscape and wildlife of the CBHNP. The marine panels, which overlooked the Gulf of St. Lawrence, told the story of the Gulf / area as a highway. It detailed the early explorers, how people live and work in the golf as well as water currents, ice, and seal migration. We used impactful and attractive imagery including high quality photographs by local photographers, and we provided original artwork for maps, and illustrations, to make the panels vibrant, engaging and informative. Each panel also featured the graphic of a child, in silhouette, looking though binoculars and asking a question, so that visitors could interact with each panel.
Sperry Design designed a series of double sided interactive interpretive kiosks at Prince Albert National Park in Saskatchewan. The panels detail the Park’s unique features including its wild plains bison population, bears, fish and one of the largest white pelican nesting colonies in the world. The panels were fabricated by project lead Atlantex Creative Works
This Interpretive Masterplan for the Fairbanks Centre provides a layout of the exhibit space and site, and details thematic sequencing, visitor flow, spatial planning, and the interpretive story for the overall exhibit.
The masterplan plan describes all interpretive objectives, methods and desired outcomes for each of the individual exhibits. Stories are clearly organized for the visitor, and will result in an entertaining and memorable visitor experience. The exhibits convey the most important messages about the site, the Shubenacadie Canal Waterway, and what visitors will experience there.
Costing options for writing, detail design, estimated probable costs of construction were included as an appendix.
Full rebrand, photography, signage, interpretation, print, social and online. The brand is based on the Shubie Canal's rich recreational, natural and historical assets. Yours to Explore. Visit the shubenacadiecanal.ca
Interpretive planning, writing, illustration and design for the newly opened Starr Park in Downtown Dartmouth. The interpretive stories reveal great detail about the little know Marine Railway which pulled barges loaded with goods from Halifax Harbour up to and into Sullivan's Pond. This was the first leg of their journey through the Shubenacadie Canal's system of locks.
Sperry design was engaged to design five interpretive panels for Cape Breton Highlands National Park. These special panels marked a significant collaboration between Parks Canada and the local Mi’kmaw Community.
Four of the panels recreate the story of the Sweetwater Maiden, based on Mary-Louise Bernard’s illustrated children’s book Sweet Water Maiden: The Legend of Maple Syrup. our of her book illustrations with passages from the book in English, French and Mi’kmaq translations are depicted on the panels and allow visitors to enjoy the story in the natural and beautiful setting of Cape Breton Highlands National Park. One of the panels displays an artistic rendering of the traditional Mi’kmaq lands, known as Mi’kma’ki, for historical context. Throughout the process, Sperry Design worked with our Parks Canada client, who in turn, worked with the Mi’kmaw Advisory Committee through a careful review, feedback and approval process to guarantee that that both the Mi’kmaq community, and Park’s Canada ‘s messaging were accurately detailed in panel content.
All the panels were designed with die-cut edges to mimic the soft, rolling and tree-lined mountains of the park. The colours used on the panels adhered to Parks Canada’s brand and colour standards, which fit perfectly in the traditional Mi’kmaw style of earthy and organic colour. To provide a further sense of place and nature, Sperry Design incorporated subtle maple leaf graphics and textures that ran consistently through the five panels.
We recently designed a mid century modern era credenza. The design was inspired by Herman Miller / George Nelson furniture. It measure 10’ 6” in length and was custom designed and built to fit into a dining room. It features an abundance of storage as well as LP record slots and a custom wine rack. An amazing build by Atlantex Creative Works.
When Atlantex Creative Works asked us to design a Parade Float for the City of Halifax we jumped at the opportunity! We are always up for a new design challenge. The build went exceptionally well and just as we envisioned it.
With our fabrication partner Atlantex Creative Works, Sperry Design concocted a truly sweet visitor experience that celebrates the history and worldwide appeal of chocolate, and the Ganong family of candy makers. Engaging, interactive displays, a historical timeline of Ganong chocolate boxes, and chocolate hand dipping demonstrations are just some of the exhibit highlights.
Sperry Design developed an interpretive masterplan for the 2000 + square foot exhibit space. We then prepared concept designs for all exhibits, prior to commencing with a detailed design phase which included research, copywriting, image sourcing, graphic design and interactive design. We also helped oversee and coordinate installation to ensure a smooth final delivery of the visitor experience.
Interpretive planning and design project for the Wooden Boat Museum of Newfoundland and Labrador. An amazing project that focuses on the various types of wooden boats that have been traditionally built in Newfoundland. The exhibit also focuses on various boat builders and communities throughout the province.
Liverpool Packet & the War of 1812 The War of 1812 and Liverpool Packet exhibit was turnkey project created by SperryDesign and Atlantex Creative Works. This unique exhibit, produced for the Queens County Museum, in Liverpool Nova Scotia, tells the intriguing story of Liverpool Packet, the most successful privateer schooner of the War of 1812. Visitors can board a life-size model Liverpool Packet where they can enjoy numerous displays including an interactive 6-pounder cannon that fires a “shot across the bow”, as well as touchscreens, and other engaging activities. The exhibit, which serves as a flagship attraction for the Museum and the Town of Liverpool, is a celebration of the Town’s rich privateering history, and its present designation as “Port of the Privateers”. Watch a video here!
Working closely with the Friends of the Yarmouth Light Society, and the Municipality of the District of Yarmouth, Sperry Design developed and designed interpretive panels detailing Cape Forchu Lightstation’s history, as well as onsite signage – both reflecting the look and feel of this iconic and most unique Nova Scotian lighthouse.
Working closely with the St. Margarets Bay Regional Tourism Development Association, Sperry design undertook aConcept Development Plan and 3D renderings for an interpretive thoughtway trail in the Peggy's Cove Preservation Area. The trail system was meant to allow visitors to immerse themselves in the nature and tranquility of the trail, while unobtrusive signage would enhance the visitor experience. All signage as well as any benches or chairs were to be made of natural materials that would blend seamlessly into the environment.
McNabs Island is the largest island at the entrance of Halifax Harbour in Nova Scotia. Part of the McNabs and Lawlor Islands Provincial Park, McNabs Island is only a short boat ride from Halifax or Eastern Passage, but feels like a world away with its colourful past and unspoiled natural beauty. The Friends of McNabs Island Society, in conjunction with The Waterfront Development Corporation, partnered with Sperry Design to develop and design a series of interpretive panels and wayfinding trail markers. The system completely enhances and assists the visitor experience on the island. The interpretation focused on lighthouses, shipwrecks, settlement, military history, and nature.
New branding for Karate Nova Scotia. The design intent and creative direction was to simply communicate 'Karate' and 'Nova Scotia'. The kicking lion obviously symbolizes Karate, but also represents offence. The yellow shield represents defence. The ROAR theme is an extension of the lion concept.
Sperry Design was thrilled to be able to help brand, market and promote Chito-Ryu’s annual summer camp in Nova Scotia. In celebration of its 10th Anniversary, ICKF-NS needed to get the message out and invite all members (Kids & Adults) to attend its 2018 Annual Summer Camp - July 11-15, in Nova Scotia, Canada. This years event also welcomes Guest Instructor Chris Taneda (BC) 7th Dan, Kyoshi. Sperry Design provided a full range of complimentary design services that included photography, copywriting, print, online and social. www.ickfsummercamp.ca
Rebrand, photography, apparel and responsive website. Visit https://www.halifaxryuseikan.com
Full Brand Tourism Strategy
Built upon the value proposition of over hundreds of miles of breathtaking and beautiful scenic coastline, combined with a relaxed pace of life, Sperry Design created the punchy tourism message of “Just Coast” for our client. This message was rolled out through a fully branded tourism strategy. The strategy and the message were delivered through traditional collateral platforms of print and online with a special focus to heavily promote Richmond County’s outdoor recreational activities and attractions. The cornerstone of print materials produced was a 32” x 18” map folding into a 4 x 9 information brochure. The back of the map contained panels that detail the recreational activities and attractions with descriptive text and imagery. Although the map is designed to communicate information clearly and concisely, the design intent that we suggested, and our client agreed to, was a fun and retro look and feel, with whimsical imagery and figures to engage users on a more entertaining level, including the Richmond County Tourism logo used on the map.
The Community of Inverness has natural beauty and many diverse recreational activities within its beautiful setting. If Port Hood is where people stop to go to the beach, and Mabou is where visitors go to listen to music or experience the Gaelic culture, than the Community of Inverness is where people “Come to Play” in Cape Breton. Come to Play in the Community of Inverness. Come to play golf, play the horses, play on the beach, play in the warm waters of the Gulf of St, Lawrence, play guitar on the beach with friends and family, as well as fish, sail, paddle and simply enjoy a stroll along the boardwalk while soaking in the Island’s most spectacular sunsets.
Sperry Design has completed several roll-out initiatives for Inverness, including a detailed signage program for the village and streetscape enhancements that drive and deliver the brand.
The Municipality of the District of Yarmouth engaged Sperry Design to brand the Municipality. Working in collaboration with the Municipal Council, Sperry design facilitated a series of brand discovery sessions. Based on the findings, we developed, designed and implemented a municipal brand mark with the tagline “Truly Connected” which was based on the Municipality's connection to its Natural Beauty, Quality of Life and Vibrant History. Sperry Design produced a Brand Guidelines Manual that detailed the municipality’s core values, personality and position. Additional print collateral was created as part of the project.
Sperry Design was hired to develop and design an information brochure for the Destination Bluenose Coast. The final product was a beautiful, functional, and easy-to-use brochure that reinforced a look and feel for the Bluenose Coast on Nova Scotia’s Shore. The main feature of the brochure was a large foldout map of the region. The other side included the story of Bluenose Coast, hidden gems, things to do, and how to find them. Tourism and Community signage expert Roger Brooks has used the Bluenose Coast map brochure in his seminars as a best practice of how a tourism brochure should look, function, and reinforce the look and feel of a region to visitors. The brochure has lived up to that accolade. In its first year in print, over 100,000 of the Bluenose Coast Brochure / Maps were distributed to VICs and the demand for this brochure remains. The project also included the design and fabrication of a destination / directional sign for the Village of Chester that was located along the Bluenose Coast on Nova Scotia’s South Shore. The sign carries the same aesthetic as the Bluenose Coast brochure.
We discovered 3 core values about the County of Annapolis. It is rooted in scenic beauty, it is rooted in heritage and history, and it is rooted in quality of life. “Naturally Rooted” was the most natural tagline we have ever created. It flows and it goes with Annapolis County. In addition, the new brandmark we created for the county extends this concept. It is the brand focus of the county's entire tourism and economic development initiatives.
Sperry design worked with the Halifax Seaport to develop a signage environment that reflected its waterfront industrial and contemporary urban aesthetic. The Halifax Seaport is a major international destination for cruise ships from around the world and home to the Halifax Seaport Famers’ Market.
Parks Canada Live at the Park Music Festival, Cape Breton Highlands National Park. Parks Canada hired Sperry Design to create a custom, bilingual poster to promote its Summer in the Parks Concert Series for Cape Breton Highlands National Park. The poster we developed and designed was highly engaging, colourful and vibrant to reflect the concert series and its diverse performers as well as the Park. The poster communicated dates and schedules clearly and simply, while remaining consistent and faithful to Parks Canada’s Brand and Design Standards.
In an effort to open its new state of the art campus building, Mount Allison University and exp Architects engaged us to help them realize the user experience of the building through design. Working in collaboration with the university and architecture team, we developed, designed and implemented wayfinding and signage, commemorative elements and a donor recognition program that inspires and brings the building to life. The Purdy Crawford Centre for the Arts is now enjoyed by faculty, students, and alumni, parents, visitors and the community at large.
The Canadian School Natural Nutrition has been our client for over a decade. As the largest and leading school of natural holistic nutrition in Canada, the Canadian School of Natural Nutrition did not have a clear brand message or look and feel. The old collateral did not reflect, or communicate CSNN’s unique brand story, its diverse locations and the benefits of enrollment to prospective students and health care professionals looking to update their skills. As CSNN’s design partner, our main objectives were to help the school drive recruitment, and in order to do that, it had to be well positioned. Through research, the distribution and assessment of brand story surveys, and meetings with our client, Sperry Design formalized a brand personality that reflected the high level of programming that the school offered. We also provided a focused message and story on the benefits of enrolling with CSNN to prospective students, and holistic natural health care providers looking to hone their existing skillsets. Our starting point: Why CSNN? Through a discovery process we found the answers to that simple question, CSNN is about: 1) Education, which is accessible, practical, credible, and recognized Canada-wide, and 2) CSNN is Life Changing in that it adheres to the Mind, Body and Spirit Connection, transforming the way students see natural nutrition themselves and others. They can effectively assess health conditions and are empowered to make effective, and life changing food and lifestyle recommendations for themselves and others. With these two core values established, the main message came easily - Learn to Change Lives
In addition to the above, we have also provided CSNN with the following services and products to promote awareness, engagement and recruitment:
Print Collateral - AHN and NN Program Guides
Print and Online advertisements for national health, nutrition and nursing publications
Brand Guidelines, including messaging
Website Design - A National website that functions in all the ways the client requires for the largest and leading Natural Nutrition School in Canada - its programs, and its locations across Canada.
We made sure to eat our veggies before embarking on a fresh new brand mark for Home Harvest Kitchen Gardens, which design-builds custom herb and vegetable gardens in Halifax, Nova Scotia, and educates clients on how to successfully grow their own produce.
Sperry Design has been Saint Mary's University's design partner for the last decade, and has produced a multitude of state-of-the-art design solutions for them. Our ongoing work has included detailed exterior and interior wayfinding, signage and map directories, space planning projects and public awareness initiatives.
Working closely with our client at Saint Mary’s University, Sperry Design provided a conceptual design for the university’s Hockey High Performance Room, located in the Homburg Centre. The room had no vibe or feeling of energy to motivate its users, the SMU Huskies Hockey Team. Sperry Design developed a design that took the room from a dull, non-inspiring and generic workout environment, to a completely re-energized custom space to inspire and motivate the hockey team in their work out performances. Large motivational quotes and large, visually impactful and energized graphics were used to “pump up” the athletes.
Complete wayfinding strategy and signage guidelines program for Halifax Metro Transit. The program was introduced with the newly constructed transit terminal in Dartmouth. Our scope of services included developing a location plan and a message schedule for the entire site and considered Halifax Metro Transit buses, vehicular traffic and pedestrians. All signage was accessible, braille and tactile. Additionally we developed custom 3D maps to help users navigate the largest terminal east of Montreal.
Sperry Design produced a high-end sales brochure for this exciting, new, commercial development on the Halifax Waterfront. RBC Waterside Centre is an innovative and sustainable office space and is home to a flagship RBC branch. The full colour brochure layout features professional brand and stock photography, architectural drawings as well as full colour architectural design concepts and waterfront map artwork created by Sperry Design. The RBC Waterside Centre was completed in 2014. Our client was Armour Group.
Judo NS promotes the advancement of judo as an accessible competitive sport, recreational activity and balanced lifestyle choice for all Nova Scotians. Sperry Design rebranded and positioned Judo Nova Scotia as “More than a sport”, and created a succinct brandmark, comprising a yellow judo belt, incorporated into a blue cross on a white background to represent the Provincial flag.
New Glasgow Unveils New Community Identity Sign on Trans-Canada Highway 104 December 16, 2014... New Glasgow Mayor Barrie MacMillan announced today that the Town of New Glasgow is pleased to unveil the establishment of a new community identity sign that is now erected on the Trans-Canada Highway 104, eastbound lanes, near Exit 20. An existing sign, east of Exit 26 for westbound approaching the town, is also being refurbished to reflect the new sign design for New Glasgow and will be installed early in the New Year. Mayor MacMillan says, “We are very pleased with this new sign design as it is a professional and vibrant representation of our community. New Glasgow is a dynamic, progressive place to live, do business and visit—and our new sign conveys this message. The new design for our signs also communicates the New Glasgow flourish brand clearly and concisely. New Glasgow is a community known for its role as a commercial service centre for northern Nova Scotia, for its entrepreneurial spirit, culture, quality lifestyle and natural beauty. The character of our town is communicated beautifully in our new sign through all of the graphic features which were selected with great thought and precision. It is an appealing and professional representation of the community which residents can take pride in. Feedback to date has been very positive and our residents are excited to see our community profiled through such an impressive design and medium.”
“We know that you need to illicit a quick emotional response with these types of signs, because the viewer is passing by rapidly and only has a few seconds of viewing time,” explains Adam MacKenzie, President & Creative Director of the Halifax based company Sperry Design Inc. which created New Glasgow’s new highway sign design with Dave Campbell, Senior Brand Design Consultant with Sperry. “Therefore, we designed the sign with a dynamic vanishing point from the river, which lands on the center of the Flourish brand mark. It pulls you in. It’s welcoming and inviting. We worked with Town officials to understand the essence of New Glasgow and we used the following elements to help us achieve this communication objective. Warmth was achieved through the colour selection; commerce represented by the building skyline; arts through Glasgow Square Theatre; recreation and quality of life with the river, trails and marina. Together these elements instantly tell the story of New Glasgow. The New Glasgow highway signs promote exits 23 and 25 which is supportive of New Glasgow’s partnership with the Municipality of the County of Pictou and the East River Business Park project,” adds Mayor MacMillan. “The new sign signals the gateway to our regional business community. It is a part of our business strategy and regional vision.”
Community identity signage is managed by the Nova Scotia Department of Transportation and Infrastructure Renewal. The provincial department works with communities to produce the signage according to provincial highway safety guidelines and manages the fabrication and installation services. The manufacturing of the two signs, installation of the new sign and posts, sign design and refurbishing of the second sign cost approximately $16,000.
Using the “Birthplace of New Scotland as our anchor, and our inspiration, Sperry Design created a strong brand identity, print materials, welcome signage and wayfinding for the Town of Pictou. The typography and colour palette embody Pictou’s undeniably rich Scottish heritage, including the “flagship” Hector, and the Town’s unique architecture.
Sperry Design was given the challenging task of branding (from the ground up) and creating print materials and various collateral pieces for a full medical product brand, Uresta.
Created by a local medical specialist to alleviate the symptoms of stress urinary incontinence in women, the product needed to be branded with finesse, given that the topic of SUI was still considered somewhat taboo. Sperry Design’s campaign included providing a logo, simple descriptor for the product “Bladder Support for Women” and the product tagline “For life’s unexpected moments”.
Our work included, product naming, brandmark and brand standards development, principal photography, North American and European marketing and communications, product packaging, trade show displays, brochures, instruction booklets, pamphlets for doctors and patients, advertorials, and a national television commercial.
The Town of Wolfville recently design, and implemented a full-tier wayfinding system with Sperry Design. Our work included the development and design of a detailed signage location plans for the town along with a complete message schedule for all signage. 3D maps of town and the downtown core were also created.
These were illustrated design concepts for the Municipality of Shelburnes 100 series highway community signage program. The colours in the design were separated into individual 3M Opaque Vinyl Graphic Film to ensure colour fastness for at least ten years.
The design intent of these signs is to welcome visitors to the municipality, capture their attention, and encourage them to visit.
3D renderings and massing models for the King's Wharf development on the Dartmouth Waterfront.
Sperry Design was engaged to refresh the Halifax Greekfest brand for its milestone 30th Anniversary. Working closely with our client, Sperry Design facilitated brand discovery, designed a new logo for the festival, new creative brand marketing and advertising, as well as various roll out pieces including billboards, site signage, menus, t-shirts and social media.
Sperry Design worked with Fisher Direct to develop its new brand and visual identity. Our work included the development and design of a new brandmark, corporate colours, fonts, print collateral, administrative documents, signage, vehicle graphics and responsive web design.
Total Fall Protection Rebrand
There is no other fall protection company in Canada that does what TFP does under one roof. They provide their clients with a highly focused, cyclical program comprising of inspection, training, design, fabrication & installation, consulting and sales
TFP needed a brand that spoke to their key markets; the people that use the equipment, and receive the training (they want to go home at the end of the day in one piece) and employers, they care about their employees and want to protect them, but they also need to protect their company (reduce/prevent liability).
Sperry Design developed a brand that focused attention on the unique relationship they hold with their customers. TFP is their “trusted partner” in fall protection.
The brand mark was developed using the metaphor of a grasping handshake symbolizing the trust TFP developed with their clients.
Logo, brand design, business cards and direct mail for the Shovel Bothers.
Sperry Design has enjoyed a long-standing, supportive relationship with Saint Mary’s University. Our most recent design project was to develop and design a campus-wide, residence, wayfinding system that the university could adopt and implement over time. Having a detailed standards manual allows universities and institutions to consistently phase in signage as new fiscal budgets become available. The new system is fully-accessible and AODA compliant.
Sperry Design, in collaboration with the Chéticamp Facade Committee, developed and designed civic signage and wayfinind signage, including traffic, pedestrian, and walkway signage for Quai Mathieu, along the waterfront. The two-sided welcome or gateway signage took the shape of the local harbour light and was painted in Acadian colours and the yellow star, or Stella Maris.
As a second phase to this project, Sperry Design developed and designed the Place de Chéticamp. This included a playground using the bright and engaging Acadian colours of red, blue white and yellow. Also included were seating areas, decorative landscaping using a pattern design in flagstones, as well as a parking area for RVs.
Conceptual design development for trail system in Digby, Nova Scotia.
Sperry Design worked closely with Yarmouth and Acadian Shores, as well as locals throughout the region, to develop, design and fabricate a family of panels for its Interpretive Wharves program.
The program was developed to encourage visitors and residents to visit various community wharves to learn about the various fisheries out of that port, types of fishing vessels. There was also a focus on the time, skills and labour required by fishermen, fishing processing, and the numerous dangers fisherman face in order bring fish from the sea, to our tables. The panels detailed various community histories of each wharf, as well as traditional, and new, fishing methods used. Some of the wharves also incorporated personal interpretive experiences such as fishermen doing live demonstrations (i.e knot tying, net mending, etc.)
Each community had a unique story to tell about its fishing history, activities, and traditions. Local residents were very generous with their time, and in providing old photography and stories about their lives as fishermen.
Sperry Design assisted North American Developments with their signage design and wayfinding requirements for Dartmouth Crossing Retail Park.