The Municipality of the District of Chester (MODC) is strategically located between Halifax and Bridgewater. The area is known as the gateway to the South Shore and is easily accessed from Halifax. It is a geographically diverse rural / urban(ish) community that is home to approximately 11, 000 people. MODC boasts much sought after natural environments and landscapes, such as ocean and lakeside waterfront, tracks of farmland and forested areas as well as an abundance of amenities and services.
MODC desired a unique and relevant brand, image and strategy to support its strategic goal of fostering economic prosperity. MODC desired a strategic brand design team to develop a unifying message that will produce tangible increases in commercial and industrial activity, economic development, and tourism and community pride.