Richmond Yards Fitness Club
Building Energy Into the Brand
With nearly 800 residences across a five-acre urban community, Richmond Yards is a neighbourhood within a neighbourhood—a place designed around how people live, connect, gather and recharge.
At the heart of its fitness offering is RYFC — Richmond Yards Fitness Club.
SperryDesign developed a bold visual identity for the club and brought it to life throughout the environment with oversized typography, high-energy photography, large-scale murals, wall graphics and a coordinated system of signage and wayfinding.
The creative direction takes its cues directly from the energy of the space: movement, strength, momentum and community. Dramatic, larger-than-life imagery transforms walls and corridors, bringing warmth and intensity to the club’s industrial architecture while giving RYFC a personality distinctly its own.
From the residential approach and club entrance to the workout floor, change rooms and supporting spaces, the visual language carries throughout—turning a collection of functional touchpoints into one cohesive branded experience.
The result is more than a resident gym. RYFC is a destination within Richmond Yards—built to move, designed to motivate, and impossible to ignore.
STRONG SPACE. STRONG BRAND. LET’S GO.