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New River Beach - NB Parks

Set against one of New Brunswick’s most spectacular stretches of Bay of Fundy coastline, New River Beach Provincial Park called for an interpretive experience as remarkable as the landscape itself.

SperryDesign developed a bold, bilingual family of environmental graphics and interpretive signage woven directly into the park’s new boardwalk infrastructure and coastal trail network.

From shifting shorelines and living coastal systems to sand dollars, wildlife and the extraordinary forces of the Fundy tides, complex stories are transformed into vivid, accessible moments of discovery. Custom illustrations, photography, diagrams and sculptural sign forms create a cohesive visual language that rewards curiosity without competing with the view.

Designed for the landscape. Built for discovery. Made to bring the coast to life.

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