In an effort to open its new state of the art campus building, Mount Allison University and exp Architects engaged us to help them realize the user experience of the building through design. Working in collaboration with the university and architecture team, we developed, designed and implemented wayfinding and signage, commemorative elements and a donor recognition program that inspires and brings the building to life. The Purdy Crawford Centre for the Arts is now enjoyed by faculty, students, and alumni, parents, visitors and the community at large.