County of Annapolis

County of Annapolis

Naturally Rooted.

Some places are defined as much by what endures as by what changes.

For the County of Annapolis, the idea was already there—in the landscape, in generations of history and heritage, and in a quality of life deeply connected to place.

SperryDesign brought those qualities together under one simple idea: Naturally Rooted.

The identity was created to feel unmistakably connected to Annapolis County—grounded in its natural beauty, its history and the communities that call it home. More than a logo and tagline, it became a visual foundation for the County’s tourism and economic development initiatives.

A brand rooted in the place it represents.