Sperry Design was hired to develop and design an information brochure for the Destination Bluenose Coast. The final product was a beautiful, functional, and easy-to-use brochure that reinforced a look and feel for the Bluenose Coast on Nova Scotia’s Shore. The main feature of the brochure was a large foldout map of the region. The other side included the story of Bluenose Coast, hidden gems, things to do, and how to find them. Tourism and Community signage expert Roger Brooks has used the Bluenose Coast map brochure in his seminars as a best practice of how a tourism brochure should look, function, and reinforce the look and feel of a region to visitors. The brochure has lived up to that accolade. In its first year in print, over 100,000 of the Bluenose Coast Brochure / Maps were distributed to VICs and the demand for this brochure remains. The project also included the design and fabrication of a destination / directional sign for the Village of Chester that was located along the Bluenose Coast on Nova Scotia’s South Shore. The sign carries the same aesthetic as the Bluenose Coast brochure.