The Canadian School Natural Nutrition has been our client for over a decade. As the largest and leading school of natural holistic nutrition in Canada, the Canadian School of Natural Nutrition did not have a clear brand message or look and feel. The old collateral did not reflect, or communicate CSNN’s unique brand story, its diverse locations and the benefits of enrollment to prospective students and health care professionals looking to update their skills. As CSNN’s design partner, our main objectives were to help the school drive recruitment, and in order to do that, it had to be well positioned. Through research, the distribution and assessment of brand story surveys, and meetings with our client, Sperry Design formalized a brand personality that reflected the high level of programming that the school offered. We also provided a focused message and story on the benefits of enrolling with CSNN to prospective students, and holistic natural health care providers looking to hone their existing skillsets. Our starting point: Why CSNN? Through a discovery process we found the answers to that simple question, CSNN is about: 1) Education, which is accessible, practical, credible, and recognized Canada-wide, and 2) CSNN is Life Changing in that it adheres to the Mind, Body and Spirit Connection, transforming the way students see natural nutrition themselves and others. They can effectively assess health conditions and are empowered to make effective, and life changing food and lifestyle recommendations for themselves and others. With these two core values established, the main message came easily - Learn to Change Lives
In addition to the above, we have also provided CSNN with the following services and products to promote awareness, engagement and recruitment:
Print Collateral - AHN and NN Program Guides
Print and Online advertisements for national health, nutrition and nursing publications
Brand Guidelines, including messaging
Website Design - A National website that functions in all the ways the client requires for the largest and leading Natural Nutrition School in Canada - its programs, and its locations across Canada.