Working with locally based, Russian fashion designer Irina Barinova, Sperry Design created a visually stunning e-commerce website that showcases her unique and colourful dress designs. The site is clean and simple which supports the beautiful and vibrant product photography of the collection that has been incorporated into the site. While browsing the collection, viewers can zoom in on each dress for more detail before purchase. The user experience and process, from browsing the collection, to check out and completing a purchase is seamless.
In order for Sperry Design to produce Cool Dress’ beautiful website, we first, had to develop a special brand, message, and look and feel for Cool Dress that would tell its story and create a feeling of lightness, happiness and fun. We worked closely with Irina, to determine the best colours and overall look and feel that reflected her and her product for not only her website, but also fir clothing labels, and business cars. In essence, Sperry Design helped put the “cool” in “Cooldress”.